Sony Music West Africa hosted its highly anticipated annual Women’s Month summit, **Bloom & Bloom 2026**, in Lagos. This immersive two-day event was designed as a platform to inspire, empower, and celebrate women through impactful discussions, shared stories, and community engagement.
“Bloom & Bloom is about more than just conversation; it’s about creating intentional spaces where women can see themselves, hear real stories, and leave with a clearer sense of what’s possible. This year, we wanted to deepen that experience by bringing together voices who are not only shaping culture but doing so with purpose, structure, and resilience.” – Lola Ige, Head of Marketing, West Africa, Sony Music West Africa
Day 1: The Greenhouse Sessions | March 19, 2026
On March 19, the summit kicked off at Alliance Française Lagos with the **Greenhouse Sessions**. This intimate panel discussion was moderated by Gloria Babarinde and welcomed 150 attendees. Lola Ige set a powerful tone by framing discussions around themes of growth, intention, and personal evolution.
The first panel featured an engaging discussion among KieKie, Mimi Chaka, and Alexandra Asogwa (Alex Unusual), where they shared insights on transforming viral moments into enduring careers. Their narratives, filled with vulnerability and resilience, resonated with aspiring creatives and professionals, emphasizing the importance of authenticity.
The focus then shifted to the mechanics of power and ownership in the next panel. Tosin Ajibade, Yemisi Falaye, and Victoria Remi Nkong delved into brand building, publishing, and intellectual property. They underscored the necessity of legal knowledge and strategic planning in establishing sustainable brands.
The day concluded with a powerful session focused on financial literacy. Experts Jennifer Awirigwe (Financial Jennifer), Nkiru Ajah, Joy Adesanya, and Yanmo Omorogbe provided attendees with actionable insights on income generation, saving strategies, and scaling careers. Participants left equipped with practical tools to navigate their financial journeys.
The evening wrapped up with a networking session, fostering connections between guests and speakers in a relaxed atmosphere at the amphitheater.
Day 2: The Grand Bloom Mixer | March 20, 2026
The celebrations continued on March 20 at the Wings Office Complex, Sony Music West Africa’s Lagos headquarters. **The Grand Bloom Mixer** attracted 500 guests for a night filled with cultural expression and connection, marked as an invitation-only event. The vibrant gathering was electric from start to finish.
Hosted by Missy Aliz, the mixer featured an energetic blend of live music and community. Performances by artists such as GoodGirl LA, Soundz, Oladapo, and Fimi infused the evening with rhythm, while DJs Purple Halo, Nina, Dunnie, and Que B curated a rich auditory experience that spanned genres including Amapiano, House, and Afrobeats. Kenny The Hypeman maintained an exhilarating ambiance, encouraging a communal atmosphere throughout the night.
