Moniepoint Expands Footprint in Africa’s Food Service Economy Through Orda Acquisition
Moniepoint Inc. has announced its strategic acquisition of Orda Africa, aiming to enhance its foothold in Africa’s burgeoning food service sector, a market estimated to be worth approximately 50 billion dollars.
Integration of Orda into Moniepoint’s Ecosystem
Orda Africa, a prominent cloud-based restaurant management platform based in Nigeria, will be integrated into Moniepoint’s Moniebook platform. Launched in 2025, Moniebook serves as a comprehensive point-of-sale and business management solution, providing businesses with unified financial and operational tools.
This integration will streamline operations for restaurant owners by merging payments and bookkeeping into a single, efficient system.
Growth Potential in Africa’s Food Service Industry
In a recent statement from Moniepoint’s Lagos office, the company highlighted the rapid expansion of Africa’s food service industry. Reports suggest that Nigeria’s market alone is on track to reach 19.31 billion dollars by 2030, with an impressive annual growth rate of 11.73 percent, signaling substantial opportunities for digital platforms.
Supporting Business Growth and Enhancing Efficiency
Founded in 2015 by Tosin Eniolorunda and Felix Ike, Moniepoint has evolved into a significant player in financial services, catering to over 20 million businesses and individuals across the African continent. The company’s operations facilitate more than 250 billion dollars in digital payments annually.
Eniolorunda emphasized the critical role of the food industry in providing jobs and sustaining livelihoods, noting that many food enterprises still depend on outdated manual processes which hinder their growth and efficiency. The addition of Orda will empower restaurant owners with a consolidated platform to manage their operations effectively and expand their businesses.
Improving Productivity and Reducing Manual Processes
As Eniolorunda articulated, the acquisition aims to enhance financial infrastructure specifically tailored for Africa’s informal and food economy. By reducing reliance on manual processes, the initiative is expected to improve productivity among food entrepreneurs across the continent.
“The food industry is not just about nourishment; it serves as a vital source of employment and sustenance for many Africans,” he stated, underscoring the importance of the informal sector in both the economy and daily life.
Orda’s Role in Enhancing Service Delivery
Founded in 2020, Orda has been instrumental in developing software solutions that enhance operational efficiency for small and independent restaurants. Guy Futi, CEO of Orda, remarked that this acquisition would elevate customer service delivery and assured users of a smooth transition with no interruption to existing services or support.
The integration promises to broaden access to essential financial tools and growth opportunities for restaurant operators. The combined platform will enable businesses to seamlessly manage orders, track inventory, pay suppliers, and access working capital.
Conclusion
The acquisition of Orda by Moniepoint signifies a strategic step towards improving operational efficiency and scaling opportunities for Africa’s food service industry. As the sector continues to flourish, digital platforms like Moniebook are poised to play a pivotal role in supporting the growth and sustainability of food businesses across the continent.
