How Tokini Peterside-Schwebig is Transforming African Art Through ART X Lagos

Just before the New Year, I had the opportunity to connect with Tokini Peterside-Schwebig, the visionary founder of ART X Lagos, during a Google Meet call. Currently based in Paris, where she’s basking in post-success glow, she reflects on the transformative journey of African art.

Shaping the African Art Scene

For nearly a decade, Tokini has been pivotal in redefining how African art is perceived globally. Her creation of ART X Lagos, the largest art fair in West Africa, has become a cultural platform that highlights African achievements, nurtures young talent, and positions creativity as a vital global currency.

The Birth of ART X Lagos

“I created ART X Lagos because something was missing,” she reveals. Despite Nigeria and Africa excelling in fields like music, fashion, and film, the visual arts landscape remained largely overlooked. Thus, in 2016, with a mission to provide young people access and artists the much-needed support, she launched the fair.

At the time, Afrobeats dominated global music charts, Nollywood films captured audiences worldwide, and African designers showcased their work on international runways, yet visual art remained underrepresented at home.

A Grounded Approach to Global Presence

Tokini’s approach was bold—anchoring the fair in Lagos rather than exporting art for external validation. “I wanted people to come to us,” she emphasizes, inviting international audiences to immerse themselves in the rich culture and energy of African art.

This strategic decision has yielded remarkable results. Today, ART X Lagos attracts thousands of visitors from around the globe, solidifying its place on the international art calendar and establishing Lagos as an essential destination for collectors and art enthusiasts.

ART X Lagos: A Cultural Hub and Global Influence

Working at the intersection of culture and influence, Tokini openly embraces the concept of soft power, underscoring Nigeria’s historical role as a cultural leader in Africa. She recalls FESTAC ’77, a monumental event celebrating African culture and identity, relating it to the contemporary essence of ART X Lagos. "What we send into the world matters,” she states, reinforcing the significance of showcasing African brilliance and unity.

The Role of Youth in African Art

Understanding the importance of youth, Tokini asserts that discussions about the future must include younger generations from the start. ART X Lagos prioritizes youth engagement through various initiatives, such as ART X Live, which connects emerging musicians and visual artists, and the ART X Prize, offering funding, mentorship, and opportunities for international exposure.

Moreover, the fair provides development forums for budding artists, school programs for marginalized communities, and partnerships for international residencies. This multifaceted approach creates an ecosystem that nurtures talent while celebrating it.

Building Sustainable Partnerships

Recognizing that creativity flourishes with robust support, ART X Lagos has effectively integrated corporate Africa into the cultural dialogue. Instead of merely seeking sponsors for visibility, the fair has established long-term partnerships that foster sustainability. "We built something for Lagos, for Africa,” Tokini asserts, "and in doing so, we created something uniquely global."

Major African institutions have consistently backed ART X Lagos, acknowledging art’s potential as both cultural heritage and economic opportunity. As corporate leaders increasingly invest in African art, they become patrons, ensuring the survival of artistic narratives for future generations.

Economic Impact of ART X Lagos

Through this dedication, ART X Lagos has redefined art as a significant economic sector capable of shaping perceptions and generating value. The confidence radiating from Tokini as she discusses the future of African art is palpable. "The next generation is powerful—to be global, creative, and fearless," she asserts, emphasizing the need for accessible history, mentorship, and opportunities.

Recent exhibitions have connected young audiences with pioneers of African art, creating a foundation for innovative growth within tradition. Looking ahead, ART X Lagos aims to expand educational initiatives and deepen continental collaborations while continuing its commitment to empowering young creatives.

Conclusion

As I conclude the conversation, it’s evident that Tokini Peterside-Schwebig has not merely created an art fair; she has ignited a movement showcasing Africa’s confidence, creativity, and ambition. Through ART X Lagos, she has exemplified how powerful African culture can be when it takes the lead.

Explore more about African Art and its Global Influence.

For more information, check out the WORLD OF ART for insights into global art trends and exhibitions.