A Landmark Peer-to-Peer Programme Bridges Fashion Designers Across Continents

A groundbreaking initiative pairs emerging designers from the UK and Sub-Saharan Africa, offering invaluable resources such as studio space, mentorship, and direct market access.

The Launch of Creative DNA x Studio Smithfield

On March 18, 2026, the British Council, in collaboration with Paul Smith’s Foundation and Projekt, unveiled the Creative DNA x Studio Smithfield programme, an innovative initiative that will unite six talented fashion designers from both the UK and Sub-Saharan Africa. Kicking off in Addis Ababa, Ethiopia from March 16 to March 23, 2026, this programme creates a platform for collaboration, skill-sharing, and the formation of sustainable creative relationships.

Empowering Fashion Designers

According to Farai Ncube, Regional Arts Director at the British Council, this initiative embodies their dedication to bolstering the creative economy in both Africa and the UK. By emphasizing authentic collaboration and cultural respect, the program aims to nurture sustainable businesses and facilitate access to global markets for designers.

Selected for their merit, the participating designers include:

• Solome Asfaw (Ethiopia)
• Reneta Brehna (UK)
• Chido Kaseke (Zimbabwe)
• Bettydora Odhiambo (Kenya)
• Karoline Vitto (UK)
• YAKU (UK)

These designers will gain direct access to influential industry stakeholders, mentorship from the extensive network of Paul Smith’s Foundation, and resources to develop their collections.

A New Era of Mentorship

IB Kamara, Creative Director of Off-White, expressed admiration for the designers’ talents, emphasizing the role of such residencies in shaping the future of the fashion industry. The programme aims not just at nurturing talent but also at fostering cultural exchanges that inspire creativity.

Exclusive Residency Opportunities

The Fashion Residency at Studio Smithfield will host participating designers, offering them a conducive workspace for 18 months alongside extensive business training from industry experts. This strategic collaboration also receives backing from British GQ and the City of London Corporation, enhancing opportunities for new designer-led enterprises.

Nick Hartwright, CEO of Projekt, commented on the programme’s alignment with their mission to provide affordable creative workspaces, reinforcing their dedication to facilitating collaboration among designers.

Creative Learning and Cultural Exchange

Unlike traditional mentor-mentee models, the programme promotes a reciprocal learning environment between UK and African designers. Participants will share insights on sustainability, digital innovation, and traditional craftsmanship, addressing the specific challenges and opportunities in their respective markets.

Martha Mosse, Director of Paul Smith’s Foundation, expressed enthusiasm for the collaborative aspect of the programme, highlighting the value of peer-to-peer support in developing a vibrant and enterprising creative sector.

About the Programme

At the core of the Creative DNA x Studio Smithfield initiative lies an unwavering commitment to creative equality. By combining practical studio sessions with immersive cultural experiences, the programme enriches the professional and entrepreneurial skills of each designer, ensuring their growth and resilience in the global fashion arena.

For more information on the British Council’s initiatives, visit their official website: www.britishcouncil.org.