A new peer-to-peer programme pairs emerging designers from the UK and Sub-Saharan Africa for a landmark creative opportunity offering studio space, mentorship, and direct access to buyers, press, and industry leaders.
The Creative DNA x Studio Smithfield Programme
Johannesburg, South Africa, 18 March 2026 – A transformative initiative, the Creative DNA x Studio Smithfield programme, unites emerging fashion designers from the UK and Sub-Saharan Africa. Launched by the British Council, in collaboration with Paul Smith’s Foundation and Projekt, this exchange aims to foster creativity, innovation, and sustainability in the fashion world. Kicking off from 16 to 23 March 2026 in Addis Ababa, Ethiopia, this project brings together six talented designers to collaborate and share expertise.
Objectives and Structure of the Programme
The primary objective of this programme is to establish meaningful professional relationships rooted in mutual respect and shared knowledge, positioning London as a true global fashion hub. Emphasizing a two-way exchange of ideas, the initiative encourages participants to engage with both traditional craftsmanship and modern digital innovations.
Insight from Key Stakeholders
Farai Ncube, Regional Arts Director at the British Council, articulated the programme’s mission: “This initiative reflects our commitment to enhancing the creative economy in both Africa and the UK by placing design professionals at the forefront of sustainable growth.” By prioritizing authentic collaboration and cultural exchange, the programme aims to empower designers in accessing global markets.
Participating Designers
The selected designers include:
- Solome Asfaw (Ethiopia)
- Reneta Brehna (UK)
- Chido Kaseke (Zimbabwe)
- Bettydora Odhiambo (Kenya)
- Karoline Vitto (UK)
- YAKU (UK)
A jury comprised of representatives from The British Council, Projekt, and Paul Smith’s Foundation selected these designers through a competitive application process.
Opportunities Within the Programme
Participants will benefit from direct access to industry leaders and press through networking opportunities, studio tours, and structured mentorship tailored to their professional needs. They will receive support for production development, showcasing opportunities, and ongoing commercial guidance for six months following the programme.
Innovative Mentorship Approach
Unlike traditional mentorship frameworks, this programme fosters a peer-to-peer learning environment, encouraging designers to share insights on sustainability and entrepreneurial challenges in their respective markets. Hands-on practical sessions will be paired with immersive cultural experiences, amplifying the personal and professional growth of each designer.
Commitment to Sustainability and Growth
Martha Mosse, Director of Paul Smith’s Foundation, expressed enthusiasm about the partnership: “At Paul Smith’s Foundation, we value peer-to-peer support and are eager to witness how these brands evolve through shared experiences and knowledge exchange.” This initiative is not merely about mentorship; it aims to strengthen understanding and adaptability to the ever-evolving fashion industry dynamics.
Conclusion
The Creative DNA x Studio Smithfield programme embodies a vision for a collaborative future in fashion, advocating for cross-border partnerships that uphold sustainability and innovation. It serves as a platform for emerging designers to hone their creative identities while expanding their reach in the global market.
Distributed by African Media Agency (AMA) on behalf of ENAMEN Consulting
