The Future of Golf in Israel: Barry Shaked’s Vision for Tourism

Introduction: An Unlikely Dream

In a country with limited resources, the idea of expanding golf facilities may seem unconventional. Yet, entrepreneurial spirit thrives in Israel, and Barry Shaked is at its forefront. A pioneer in retail technology, Shaked sees an extraordinary opportunity to enhance Israeli tourism through the development of golf courses.

Enhancing Israeli Tourism through Golf

Barry Shaked’s vision extends beyond personal passion; he believes the golf industry can significantly contribute to Israeli tourism. As he aptly states, “For every excited American wife out there who wants to come to Israel, there is an American businessman who is not interested because there is no golf.”

Utilizing Unproductive Land

Resources may be limited, but Shaked highlights a crucial point: many Moshavim and towns in Israel possess unused or unproductive lands. Converting these areas into golf courses can lead to less water consumption while supporting the country’s tourism initiatives.

A Vision for Golf Course Development

Shaked’s ambition includes establishing three to four initial golf courses, with the ultimate goal of creating 15 world-class golfing venues across Israel. He envisions these facilities attracting visitors, particularly during cold European winters when other courses are unplayable.

The Business of Golf: Beyond Deals

While golf is often associated with significant business deals, Shaked emphasizes a different perspective. He has never finalized a deal on the golf course; rather, he believes that the game provides valuable insights into people’s character. “You can tell a lot about a person’s character on a golf course,” he claims, mentioning traits like honesty, risk-taking, and the understanding of golf culture.

A Pivotal Golf Experience

One notable experience in Shaked’s career involved a golf wager during negotiations with a leading UK supermarket chain in 1994. Faced with a pricing disagreement of over $100,000, the retailer suggested resolving it on the golf course. The outcome not only solidified their deal but underscored the importance of character and relationships in business.

Teaching Lessons through Golf

Shaked’s passion for golf has led him to teach a course titled "Business and Golf" at the Interdisciplinary Centre Herzliya, one of Israel’s prominent academic institutions. The course focuses on character development, partnership strategies, and pitching ideas to businesses, coupled with practical golf lessons.

The Heritage of Caesarea Golf Club

Shaked’s commitment to golf in Israel is exemplified by his involvement with the Caesarea Golf Club, Israel’s only golf course, which has a rich historical background. Established in the 1960s by James Armand de Rothschild, the course was envisioned to develop the tourism potential of Caesarea, inspired by local Roman ruins.

Celebrities and High-Profile Events

Over the years, the Caesarea Golf Club has welcomed renowned personalities, including Sean Connery and Frank Sinatra. It continues to play host to significant tournaments, such as the recent Maccabiah Games, showcasing its stature in the international golfing community.

A Modern, Eco-Friendly Course

In 2009, famed course designer Pete Dye redesigned the Caesarea Golf Club, incorporating environmentally friendly features. The course utilizes saltwater-resistant grass and advanced irrigation systems, catering to the challenges of drought conditions common in the region.

Growing Recognition of Golf in Israel

The sport of golf has gained momentum in Israel, especially with the recognition of golf as an Olympic sport. Golfer Laetitia Beck has further heightened the profile of the sport, making a significant impact in the Ladies PGA and earning accolades as one of Israel’s sportswomen of the decade.

Conclusion: A Dream for the Future

Barry Shaked’s vision may be ambitious, but if anyone can elevate Israeli tourism through the power of golf, it is this determined entrepreneur. With plans for expanding the golfing landscape, he is set to transform Israel into an international golfing destination.

For those interested in exploring Israel and its burgeoning golf scene, there’s no doubt that the future looks bright and promising. The time is ripe for golf to play a pivotal role in the country’s tourism narrative.